BridgeBio.com
Client: BridgeBio
Product: BridgeBio Corporate Website Refresh
With the launch of Attruby, we also revitalized BridgeBio’s corporate website to better reflect its bold mission: discovering, creating, testing, and delivering transformative medicines for patients with genetic diseases and cancers.
By putting patients and their stories at the forefront, the redesigned site brings BridgeBio’s mission to life. Real patient experiences highlight the urgent need for breakthrough treatments, while insights from researchers and healthcare providers showcase the passion behind the science. The refreshed platform creates a deeper connection between the people impacted by genetic diseases and the innovators working to transform their lives.
ForgingBridges.com
Client: BridgeBio
Product: ForgingBridges Support for Attruby
ForgingBridges Patient Support Program & HCP training
With the launch of Attruby, BridgeBio demonstrated its commitment to patients with ForgingBridges™, a comprehensive support program ensuring access to treatment, regardless of financial or insurance barriers. As part of this initiative, we developed a suite of materials, including educational videos for social media and online for both patients and healthcare providers, to guide them through the treatment journey.
Seamlessly integrated with Attruby’s launch, ForgingBridges™ empowers patients with the resources they need while equipping HCPs with the tools to support them—reinforcing BridgeBio’s dedication to making a meaningful impact in the ATTR-CM community.
TypeOneNation.org
Client: Juvenile Diabetes Research Foundation
Product: TypeOneNation
Website and online community re-design
For JDRF’s re-brand, I designed a more modern, cohesive visual identity while enhancing the user experience for caregivers and individuals with Type 1 diabetes. The redesigned website featured improved navigation, custom iconography, and a badge system to engage and support the community online.
I also helped to re-brand the One Walk initiative with a refreshed logo and designed infographics to effectively communicate important information.
“Trained to Make a Difference”
Client: Lilly
Product: Cyramza
Cyramza – Digital Sales Tool for Launch
As part of the Cyramza launch team, I helped translate the campaign into the digital space through the Veeva iRep sales tool. This interactive platform provided the sales team with engaging content, including impactful imagery and animated data visualizations, to educate HCPs on Cyramza’s role in targeting VEGF-R2 to inhibit tumor growth. By streamlining key messaging across multiple cancer indications, we reinforced the brand’s innovative positioning and strengthened its launch.
